Mission
Empowering Market Research Through innovative
Audience discovery and engaement
Vision
To democratize market research by engaging diverse voices and ensuring comprehensive reliable data from every corner of society.
Maurvay is a cutting-edge audience discovery platform designed to empower market research and insights teams across India. Recognized by the DPIIT, Maurvay directly connects researchers with respondents, ensuring secure payments and accurate data collection from diverse regions, including Tier 2, 3, and 4 cities. With a user-friendly interface and a flexible reward system, Maurvay aims to streamline the research process, making it more efficient and reliable for companies of all sizes.
Maurvay envisions a future where market research is not only efficient but also inclusive, reaching every corner of India’s diverse landscape. By tapping into the vast potential of rural areas and underrepresented communities, Maurvay seeks to democratize the research process, ensuring that businesses can access insights that truly reflect the needs and behaviors of all Indian consumers. This broad approach aims to bridge the gap between urban and rural data, enabling companies to create more inclusive and effective strategies.
In addition, Maurvay is committed to leveraging technology to minimize fraud and build trust in the market research industry. By offering secure, escrow-based payments and empowering field partners with fair compensation and opportunities, the platform not only enhances data integrity but also fosters a more transparent and equitable market research environment. Maurvay’s vision extends beyond business success, aiming to create positive social impact by boosting income opportunities for students, housewives, retirees, and individuals with disabilities.